✨ Welcome to itsecertified
Okay, so here I am. I decided to bite the bullet and launch a Substack.
Lately, I’ve been finding more joy in reading newsletters and long-form pieces on here than scrolling through Instagram. Don’t get me wrong — I still doomscroll like the rest of us — but reading the work of people I admire across platforms inspired me to create something of my own.
Honestly, I’ve never considered myself a strong writer. The biggest feedback I’ve gotten about my writing is always around structure. I tend to write freely — almost like I’m speaking. So, take this Substack as just that: a space for me to speak freely and share my thoughts on beauty, health and wellness, and food/bev products…. while also practicing my writing skills, lol.
A Little About Me
Hi! My name is Erin and I’m 27 (turning 28 next month). I recently graduated with my MBA last June, and I’m still riding the rollercoaster that is job hunting.
In the midst of this transition phase, I moved back home and have been using this time to reflect and tune inward — to get clear on what I want this next chapter to look like.
I’ve always been passionate about beauty, health and wellness, and food/bev — especially when it comes to discovering emerging brands. I love learning the stories behind the products: what inspired the founders to create them, and the purpose that drives them forward. I’m drawn to brands that resonate with personal growth and carry a vision that’s bigger than just selling something.
What to Expect Here
On itsecertified, you can expect honest product reviews, thoughtful reflections, and curated discoveries — always with a special focus on emerging, diverse-led brands that are pushing the industry forward.
I hope this space becomes a small source of inspiration and curiosity — a guide to more conscious, joyful consumerism.
Thanks for being here,
xxErin 💫